Cruz vodka and AKA announced their multi million rand collaboration thought to be the largest ever signed by a South African musician. The collaboration will be communicated through TV,print outdoor and events. This will include a number of about 35 billboards nationwide with the first commercial already airing. The collaboration was made with public with a press conference hosted at the 5 star Maslow Hotel last night, with Mzansi actresses, actors, musicians and social influencers attending.
“This is a perfect fit as both Cruz vodka and AKA are international,aspirational luxury brands that have foundations in fashion,art and music – we are excited and privileged to have AKA South Africa’s No 1 musician and the only South African musician to ever be featured on GQ front cover as a partner and are looking forward to exciting future collaborations” said David de Mardt Cruz Vodka Managing Director Africa.